Southern Sun comprises an extensive collection of strategically located hotels, resorts, restaurants and conference facilities across South Africa, Africa, the Seychelles, and the Middle East. Their partnership demonstrates how hospitality excellence enhances sport event delivery.
Southern Sun comprises an extensive collection of strategically located hotels, resorts, restaurants and conference facilities across South Africa, Africa, the Seychelles, and the Middle East. Their partnership demonstrates how hospitality excellence enhances sport event delivery.
What We Delivered Through a sponsorship introduction we helped position Southern Sun as the premier accommodation partner for elite sport events. Since 2012, this partnership has delivered comprehensive accommodation solutions for teams, officials, and corporate partners, ensuring world-class hospitality standards across all sporting events.
How It Built Their Brand The partnership integrates Southern Sun's hospitality excellence into every major sporting event. Their properties become central hubs for teams, officials, and corporate guests, creating natural opportunities to showcase their service quality and facilities. This operational integration extends beyond simple accommodation to create complete hospitality experiences.
Why It Generated Returns By positioning Southern Sun properties as official accommodation partners, we created consistent business flow while building strong relationships with sporting bodies and corporate partners. The partnership delivers both immediate occupancy benefits and long-term relationship development with key decision-makers in sport and business.
What We Created We developed a strategic brand association that connects Southern Sun's reputation for excellence with premier sporting events. This association encompasses more than just accommodation, extending to corporate hospitality, event hosting, and business networking opportunities.
How It Enhanced Value Through careful strategic brand association of Southern Sun's brand with the Puma’s, we reinforced their position as the hospitality partner of choice. Their properties become natural gathering points for business and sporting communities, creating organic networking opportunities and business development platforms.
Why It Delivered Returns The strategic brand association delivers multiple returns. Beyond direct accommodation revenue, the partnership creates valuable business networking opportunities and positions Southern Sun properties as premier venues for both sporting and corporate events. This comprehensive approach ensures the partnership delivers both immediate and long-term value.
Contact our partnership team to explore how strategic sport partnerships can enhance your brand's presence and business development.
"Delivering hospitality excellence through strategic sport partnerships"
