City Bug Shuttle Services operates across six provinces, connecting clients to over 36 destinations throughout Gauteng, Mpumalanga, KwaZulu-Natal, North-West, Free State, and Northern Cape. Their partnership demonstrates how strategic sport sponsorship can drive direct business growth.
City Bug Shuttle Services operates across six provinces, connecting clients to over 36 destinations throughout Gauteng, Mpumalanga, KwaZulu-Natal, North-West, Free State, and Northern Cape. Their partnership demonstrates how strategic sport sponsorship can drive direct business growth.
What We Delivered Through the Pumas sponsorship introduction we supported the development of a comprehensive brand presence that maximised visibility across multiple platforms. The partnership delivers prime kit branding positions, generating prime exposure through shorts placement alone, alongside strategic stadium advertising and digital platform integration. This created consistent brand visibility to both live and broadcast audiences.
How It Built Their Brand The strategic positioning of City Bug's brand across multiple touchpoints established them as a premier transport provider in the region. The partnership package delivered exceptional broadcast value, demonstrating the high-quality nature of the exposure.
Why It Generated Returns As confirmed by CEO Mr Marthinus de Bruin: "Being associated with the Pumas has assisted us greatly with putting 'more bums on seats.' Their 'never say die attitude' against other more fancied teams makes us proud to be their partner of choice." This partnership has directly contributed to increased service utilisation and market growth.
What We Created We help develop an integrated activation programmes that showcased City Bug's service excellence and regional connectivity. These activations combined practical transport solutions for sports events with strategic brand building opportunities.
How It Enhanced Engagement Each activation was carefully designed to demonstrate City Bug's service quality and reliability. By integrating their services into event transport solutions, we created practical demonstrations of their capabilities while building brand trust through direct customer experience.
Why It Delivered Value The activation programme created tangible business growth by connecting service demonstration with immediate usage opportunities. As a long-standing partner, City Bug has experienced consistent business growth through both direct service utilisation and enhanced brand reputation in their operating regions.
Contact our partnership team to explore how strategic sport sponsorship can drive your brand's growth and market presence.
"Creating business growth through strategic sport partnerships"
