The City of Mbombela, as provincial home of the Mpumalanga Government, demonstrates how strategic sport partnerships can drive both economic development and community transformation.
The City of Mbombela, as provincial home of the Mpumalanga Government, demonstrates how strategic sport partnerships can drive both economic development and community transformation.
What We Help Deliver A comprehensive municipal partnership framework that maximises the city's investment in sport. This includes premier event hosting, facility utilisation, tourism development, and economic stimulation through sport. The partnership activates key municipal assets, particularly the Mbombela Stadium, to create sustained economic and social returns.
How It Built Value Through strategic planning and professional implementation, ensuring the city's sport investments deliver measurable returns. As confirmed by Municipal Manager Mr Wiseman Khumalo: "As the Puma’s Partner at the Mbombela Stadium and with their support of the Mataffin Community and various other sporting codes, we are honoured for them to represent our region. Their hosting of provincial and international rugby matches is an economic boost to our region, which we consider the finest tourist destination in South Africa."
Why It Generated Returns The partnership delivers multiple economic benefits. Premier sporting events drive tourism growth, create employment opportunities, and stimulate local business activity. The strategic approach ensures sport investment creates sustainable economic development while enhancing the city's profile as a premier destination.
What We Help Create We developed an integrated community development programme that leverages sport for social transformation. This includes youth development initiatives, skills training programmes, employment creation, and community enterprise development, exemplified by successful projects like the Mataffin Sports Trust.
How It Enhanced Impact Through careful programme design and professional implementation, we ensure sport development creates meaningful community benefit. The integration of economic opportunities with sport participation creates sustainable development pathways, while facility access ensures broad community engagement.
Why It Delivered Value The community outreach programme delivers measurable social impact. Beyond direct sport participation, initiatives create employment opportunities, develop business enterprises, and build community cohesion. The city's commitment to changing lives through sport creates lasting positive change in local communities.
Contact our partnership team to explore how strategic sport investment can drive both economic development and community transformation.
"Creating sustainable municipal development through sport"
