H2O BWT, South Africa's No.1 Water Purification Company and a multiple H2O BWT Top Turnover Franchisee award winner, demonstrates how strategic sport partnerships can drive market penetration and business growth.
H2O BWT, South Africa's No.1 Water Purification Company and a multiple H2O BWT Top Turnover Franchisee award winner, demonstrates how strategic sport partnerships can drive market penetration and business growth.
What We Delivered We created a comprehensive brand presence through strategic positioning across multiple platforms. The partnership package included premium brand positioning through kit branding, stadium advertising, and digital integration. This multi-platform approach ensured consistent brand visibility across all key touchpoints.
How It Built Their Brand Through carefully selected brand positions and strategic activation, we helped establish H2O BWT as a prominent brand in the Mpumalanga region, particularly in the Lowveld. The integrated approach combined high-visibility branding with targeted business development opportunities, creating meaningful connections with key decision-makers in various industries, including the education sector.
Why It Generated Returns As confirmed by Mr Ignatius Ferreira, Sales & Marketing Director: "This relationship has ensured that our brand is well known throughout Mpumalanga and specifically the Lowveld, which has translated into many contracts within many industries including schools. We are proud and honoured to continue to partner with them."
What We Created We developed targeted activation programmes that showcased H2O BWT's technological excellence and market leadership. These activations combined product demonstration opportunities with strategic networking events, creating platforms for direct business development.
How It Enhanced Engagement Each activation was strategically designed to create meaningful connections with target audiences, particularly decision-makers in key industries. The programme combined educational elements about water purification technology with practical demonstrations, strengthening H2O BWT's position as industry leaders.
Why It Delivered Value The activation programme moved beyond simple brand exposure to create tangible business opportunities. By connecting H2O BWT with key decision-makers through meaningful engagements, we helped facilitate significant contract acquisitions across multiple sectors. Their continuous partnership since 2014 demonstrates the sustained value created through this strategic approach.
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"Delivering measurable business growth through strategic sport partnerships"
