Mbombela Stadium stands as the flagship sporting venue in Mpumalanga, combining world-class facilities with strategic location. This partnership demonstrates how professional venue management can drive both commercial success and community impact.
Mbombela Stadium stands as the flagship sporting venue in Mpumalanga, combining world-class facilities with strategic location. This partnership demonstrates how professional venue management can drive both commercial success and community impact.
What We Helped Deliver We implemented a comprehensive revenue generation strategy that maximises the stadium's commercial potential. This includes structured partnership rights, premium hospitality offerings, and diverse event opportunities. Suite packages range from R35k per annum for specific events to R70k for complete access, delivering sustainable revenue streams while maintaining venue value.
How It Built Growth Through strategic rights packaging and professional asset management, we created multiple revenue streams that support venue sustainability. Premium partnerships deliver consistent income, while diverse event hosting creates additional revenue opportunities. The combination of sport, entertainment, and corporate events ensures year-round facility utilisation.
Why It Generated Returns As confirmed by City of Mbombela's Municipal Manager, Mr Wiseman Khumalo: "Their hosting of provincial and international rugby matches is an economic boost to our region, which we consider the finest tourist destination in South Africa." This comprehensive approach to venue management delivers both direct revenue and broader economic impact for the region.
What We Helped Create We jointly developed a diverse event portfolio that maximises venue utilisation while serving community needs. This includes international rugby fixtures, national championships, cultural celebrations, and corporate events. Each event is professionally managed to ensure both commercial success and positive community impact.
How It Enhanced Value Through professional event management and strategic planning, each event delivers maximum value for all stakeholders. The approach combines commercial objectives with community benefit, creating sustainable event programmes that serve both business and social needs.
Why It Delivered Impact The comprehensive event strategy delivers multiple returns. Beyond direct revenue generation, events create significant economic impact through tourism, local business opportunities, and employment creation. The stadium has become a catalyst for regional development, driving both economic growth and community engagement.
Contact our venue management team to explore how strategic facility management can drive commercial success and community impact.
"Creating sustainable value through professional venue management"
