Airlink, South Africa's largest independent airline, serves over 45 destinations across 13 African countries. As South Africa's most punctual airline, their partnership with Sports Unplugged demonstrates how strategic sport sponsorship can drive both brand value and business growth.
Airlink, South Africa's largest independent airline, serves over 45 destinations across 13 African countries. As South Africa's most punctual airline, their partnership with Sports Unplugged demonstrates how strategic sport sponsorship can drive both brand value and business growth.
What We Delivered Through strategic partnership management, we secured the premium sponsorship rights for the Pumas Rugby team. This encompassed primary jersey branding positions, comprehensive stadium advertising presence, and full integration across digital platforms and broadcast opportunities. The package delivered maximum visibility through carefully selected premium brand positions.
How It Helped Build Their Brand The strategic placement of Airlink's brand across multiple touchpoints created a comprehensive presence in the rugby landscape. Primary jersey positioning, both front and back, ensured maximum broadcast visibility, while integrated stadium advertising reinforced brand presence for live spectators. This multi-layered approach created consistent brand exposure across all customer engagement points.
Why It Generated Returns The strategic rights activation delivered exceptional measurable returns, as researched by the independent Nielsen Sports Analysis team, demonstrating the high-quality nature of the exposure in delivering brand recognition and recall.
What We Created We jointly developed a comprehensive activation programme that brought the Airlink brand to life at every match.
How It Enhanced Engagement Each activation was strategically designed to create meaningful connections with target audiences.
Why It Delivers Value The activation programme creates multiple touchpoints for brand engagement, moving beyond simple visibility to create meaningful connections with key audiences.
Why It Exceeded Expectations As confirmed by CEO & MD, Mr Rodger Foster: "As Airlink, we are delighted to have our brand associated with the Pumas. Their performance and resilience on and off the rugby field makes us extremely proud. As they continue their upward trend as a SA Rugby franchise, we will continue to support them develop into one of SA's more powerful rugby brands."
The partnership delivered exceptional returns through its strategic combination of premium brand exposure, meaningful engagement opportunities, and authentic community connection. This comprehensive approach not only built brand value but also created tangible business opportunities and market growth.
Contact our partnership team to explore how strategic sport sponsorship can drive your brand's growth and market presence.
"Creating measurable value through strategic sport partnerships"
